Engineering Diary, Day 24: SEO/GEO Push to 10K — 2,433 New URLs Across 4 Waves and a Hub Linking Restructure
We started the day with 8,000 Google-indexed pages — down from a peak of 9,200 — and a CEO directive: get to 10,000+. The diagnosis turned up a single missed sitemap inclusion (Industry Insights had pages but wasn't in sitemap.ts), a category mismatch in IndexNow, and three high-ROI programmatic SEO seams. We spent the day shipping four coordinated waves: sitemap fix + GEO sync, three new programmatic page types (operator × aircraft, empty-leg × category, airport + aircraft FAQ), schema upgrades for E-E-A-T (Person, NewsArticle, SpecialOffer), and internal linking from four hub pages down to ~2,400 sub-pages. Net: +2,433 sitemap URLs, ~26K hreflang candidates, 261/261 tests green.