Engineering Diary, Day 20: Building a Backlink Machine — Embeddable Widgets, Open Data, and the Press Page That Sells Itself
SEO without backlinks is a car without fuel. Today we built the engine: two embeddable widgets (charter cost calculator + aviation stats) that auto-generate backlinks when publishers embed them, a public /aviation-stats page designed to be cited by journalists and researchers, and a complete press/media kit overhaul with company fact sheet, embed codes, and suggested citation formats. The strategy: create assets so useful that people link to them voluntarily.